Category: Uncategorized

Why You Should Build A WordPress Site

WordPress is masterful. I’ve been asked why creating a WordPress website is better than just making one through Wix or Shopify.

1. The Cost

The best reason to use WordPress is because it is significantly cheaper than Wix and Shopify. A WordPress website is great because not only is it very user-friendly, you have full and complete control over your website. When you create a website with Wix or Shopify, you have to pay a fee and you get very limited control over your website. Owning your own WordPress website, however, gives you complete control over your website and there’s no monthly fees. Just drop in, set up and go.

2. The Lack of Accessability

As I just mentioned above, the problem with choosing to have someone else your website just limits your websites ability. Here’s an example, with WordPress, you can set up your own store, have a blog, 2000 pages, unlimited videos, etc and never have to pay a single fee. Other sites charge you to do each one of those! The accessibility that WordPress allows you to have is second to none.

3. Control

When you have your own WordPress website, you control everything on it. Do you enjoying coding? You can with WordPress. Not great or even interested in coding but desire very specific features on your site? No problem, with WordPress, you have access to thousands of free and paid plugins that you can add to your website. The process couldn’t be any easier, either. With WordPress, you can simply find the exact plugin that you’re looking for, view, read reviews, view samples, click install and poof, it’s done. In a matter of minutes, you could be ready to start accepting payments right from your website, straight into your bank account.

4. e-commerce

The #1 reason to use WordPress is definitely the cost and you’ll see that right when you create your e-commerce store. With WordPress, you can simply download the WooCommerce plugin, install the Stripe payment management plugin, set up your banking information and you’re ready to make money online – sent straight to your bank account. With Stripe, your customer finds a product on your website, adds it to their cart, goes through a standard checkout process, pays securely, and the money is in your bank within 24 hours.

It’s not rocket science, take a look at the monthly prices above, folks. You can get everything the advanced Shopify package offers for a whopping $299/month, or you can build it yourself with ease and quickness with WordPress. The choice is yours, build a website with limits for $3588/year, or build your own website with WordPress for mere dollars, or even completely free with a free hosting service.

The choice is yours. Learn how to create a WordPress site today.

 

Marketing Your Website

There are billions of people on the internet today. Many people think that it is difficult to get visitors to their website, however, this couldn’t be further from the truth. Getting traffic to your website should be one the easiest parts about running your website and or business because it is the most important part.

There are many sources of traffic and you need to know them all. Let’s focus on the following:

Social Media and Search Engines

Social media is becoming the best way to advertise your website. Facebook has an advanced targeting system that allows you to target your audience very finely. For example, let’s say that you are running a business that sells older jewelry. Maybe your target crowd are people that are 50 years and older. Let’s refine that even more with 50-year-old people or older, that are women, that are in groups about jewelry and that purchase jewelry online. With Facebook, you can do that.

Facebook is typically well priced. I highly recommend using Facebook to market your website.

Search engines are also a great place to market your website. You may pay a bit more, but your website will be displayed when someone searches for things that are relevant to your website. The difference between social media and search engines should be obvious. People go to search engines to search while they go to social media to socialize. While people may start searching more and more through social media, for right now, the predominant search is still performed on search engines.

Stay tuned, though. Facebook is trying to change all of that. Facebook is trying to become somewhere you never really leave. One day, you will browse the internet on Facebook, purchase items through Facebook, receive all of your invitations, addresses and more all on Facebook. This is their plan and it should be watched.

Which one should you pick?

The truth is, you should be marketing on all major social media platforms and all major search engines. This takes capital, time and good management skills. Creating a successful marketing strategy is key to building a successful business. For your website and or business to be successful, you need to learn the power of scaling your marketing budget.

Find The Right Web Host

Before you create a website, you need to have a web hosting provider. Having a good web host provider is very important for your online business.

What is a web host provider?

A web host provider provides a home for your website. Your website, if not saved on a personal server, must be placed on a secure server to be accessed by people on the internet. A web host provider hosts your site on their server, usually for a fee.

What are the major differences in web hosting providers?

The most immediate difference will be pricing from one provider to another. Most web host providers will offer a fantastic initial deal, such as $1.99 per month (paying one year in advance $23.88) or $3.99 per month (paid each month). Once your first year is over, you will likely pay near double what the initial offer was. Another key difference is what you receive from the hosting company for free. For example, one host may offer you unlimited space on the bottom tier package while another may offer one year free SSL on one domain.

What about using a free host?

If you’re on a strict budget, you may be interested in find a free host. While this is possible, it is not recommended as many have poor security and frequently have banners placed on your site. Online businesses have overhead like any other business. Thankfully, finding a place to host your site, is much cheaper than leasing out a building.

Do I really need an SSL certificate?

If you plan on selling anything on your site, you definitely need to have an SSL certificate. Up in the top left corner or the search bar, you will see a lock or some type of green visual aid that lets you know the site you are on is secured. When a site is secured, you can securely send and receive money through the website. Sending or receiving money on an unsecured site is extremely dangerous because hackers can view and capture your information. It’s not just transactions that an SSL certificate keeps safe. Cyber crime is on the rise and is one of the U.S. governments greatest concern. It is possible that a hacker can view and transfer information on your computer while on an unsecured site. So make sure your purchase an SSL certificate for your website.

When searching for a web hosting provider, compare multiple sites to see which company gives you the most bang for your buck. Look at the special offers included in each of them and do your research on the companies customer support and check out the sites that they host. Finding a reputable host company will save you pain in the future because of the tools they offer, especially if you’re new creating websites.

Our personal favorite is 1 and 1. Below you will find links to other reputable hosting sites.

 

1 and 1

iPage

GoDaddy